How to Create a Shop on Instagram Shopping | Practical Shopping Solutions!

 How to Create a Shop on Instagram Shopping | Practical Shopping Solutions! - The Instagram Shopping feature allows users to open stores and sell directly on the platform. Therefore, users must first understand how to create a shop on Instagram.

If previously buying and selling transactions were carried out in e-commerce applications and Instagram only as a storefront to display the products being sold, now prospective buyers can immediately make transactions there. Thus, users no longer need to switch from one application to another when they find products they like on Instagram.

Intrigued by further Instagram Shopping features and how to create a shop on Instagram? If so, see the explanation below.

How to Activate Instagram Shopping for a Brand Account

Basically, Instagram is a social media for sharing photos and videos. However, with the increasing number of monthly users, namely 1 billion in 2018, now Instagram is mostly used as a means of selling.

Especially with the new shopping feature on Instagram called Instagram Shopping, buying and selling activities are even easier to do without the need to switch to other applications.

But, do you already know what is meant by Instagram Shopping? If not, let's see the meaning here first.

What is Instagram Shopping?

Instagram Shopping is a feature that allows businesses to put a price tag and product name on the photos or stories they upload on Instagram. When users click on the product label, they will be directed to a new page that contains information such as product images, descriptions, prices, and links that lead to the online store's official website.

Thanks to this feature, users can immediately find out the price of items being sold without the need to ask the online store account admin or visit their website first. In fact, Instagram users in the United States can directly make payments on this popular social media. Meanwhile, in Indonesia and other countries, payments are made through the respective online shop websites.

Well, for you online business owners, surely you want to take advantage of the Instagram Shopping feature, right? But before that, there are a number of conditions that you must pay attention to in order to activate the Instagram Shopping feature.

Requirements to activate the Instagram Shopping feature

Even though you already have an online business that is promising in terms of turnover, followers on Instagram, and complete products, you cannot automatically activate the Instagram Shopping feature.

In order to see the feasibility of an account using this feature, Instagram provides several conditions that must be met by the business owner.

No exception to Instagram Shopping Indonesia, the conditions that must be fulfilled are as follows.

1. Agree to Facebook Policy.
2. Have a website for an online shop with its own domain which is indicated by domain verification.
3. Located in a country that supports the Instagram Shopping feature.
4. Selling physical products or goods.
5. Reassuring.
6. Provide accurate information regarding prices, availability of goods, refund policies, and returns.

You can see more information about the terms above here.

Don't have your own website yet? Take it easy, how to create a website is very easy, really. But, there must also be an add to cart feature, checkout, to payment.

Turning a Personal Instagram Account Into a Business

Needless to say, the Instagram Shopping feature applies to business Instagram accounts, aka specifically used as an online store, not personal. Even how to create a shop on Instagram requires you to choose a business account type, not a personal one. Therefore, you must fulfill this condition first.

But, there are ways to change your personal Instagram account to a business Instagram account, so you don't need to worry if you still use a personal account. Here are the steps.

1. Go to the Profile page on Instagram and click on the three horizontal lines in the top right corner.
2. Select the Settings menu.
3. Enter the Account section.
4. Select the Switch to Professional Account option.
5. Click Continue.
6. On the Select a Category page, select the category that suits your account, then click Done.
7. Enter your email, phone number and address on the Set Up Your Professional Account page, then tap Done.
8. Next, you will be asked to connect your business Instagram account with a Facebook Page. If you don't want to do this, select the option Don't Connect to Facebook.

Now, your account is ready to use. After turning it into a business account, you can now see insights on Instagram that provide reports in the form of charts and information about your marketing strategy.

How to Create a Store on Instagram

If you feel that you have met the requirements to activate the Instagram Shopping feature and already have an Instagram business account, then you can start creating a shop on Instagram.

Actually, the method is quite easy. It's just that there are a number of things that need to be arranged and completed so that your customers can get complete information about your store.

Instead of finding out for yourself how to create a shop on Instagram, you better just follow these steps.

1. Go to the Profile page on Instagram and click on the three horizontal lines in the top right corner.
2. Select the Settings menu.
3. Select the Set Up Instagram Shopping option.
4. You will be shown the steps to open a shop on Instagram. If you have read everything, press the Get Started button.
5. You are required to connect your Instagram account with the Facebook Page that has been created. Next, click Next.
6. On the Connect a Catalog page, select New Catalog and click Next.
7. Then, on the Enter Your Website page, enter your online store website which will be used for the payment process, then click Next.
   ~ How to create a catalog on Instagram can be done through the Commerce Manager on Facebook. Previously, you must have a Facebook Business Manager account first.
   ~ If you already have, log in there and click the Get Started button.
   
   
8. If you have arrived at the Review Shop Details page, you can review the Facebook Page, Product Catalog, and the website address that you have filled in. If everything is correct, click Submit for Review.
9. Next, Instagram will do a manual review to determine whether your Instagram account is eligible to activate the Instagram Shopping feature.

That's how to create a shop on Instagram using the Instagram Shopping feature. Besides being useful for displaying product photos, now Instagram can be used for buying and selling activities at the same time, even though the transaction process is still through the respective online store websites.

Well, if you have an online shop on Instagram, you can follow the steps above so you can take advantage of the Instagram Shopping feature. Thus, your opportunity to increase sales is even wider.